商品敘述：

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most exciting companies in the race for the driverless car. After going public in August 2014, which made its founders-Amnon Shashua and Ziv Aviram-billionaires, the company looked set to become the de facto standard for vision-based autonomous and ultimately self-driving cars. This case explores the company''s competitive position, the challenges of sustaining its advantages in a highly competitive industry, and how it should work with Google, the publicly perceived leader in the self-driving revolution. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.

涵蓋領域：

Competitive advantage;Market entry;Strategy;Technology

相關資料：

Case Teaching Note, (5-715-447), 8p, by David B. Yoffie;
Video Short, (7604), 0p, by David B. Yoffie

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